In order to design creative solutions, we need to first define and understand the problem. Use this simple research method during an interview or conversation to uncover insights into a problem and a person’s beliefs, actions or decisions.
Toolkit Library/
The five whys
Making connections:
Principled Innovation asks us to work with others and recognize the limits of our own knowledge so that we can better understand and tackle the complex issues our communities face.
Ken Robinson: what is creativity?
Video
20 minutes
By: Ken Robinson
Altruism
Article
2 minutes
By: Psychology Today
Empathy expert teaches how to understand others even when you politically disagree
Article
15 minutes
By: ASU, Elizabeth Segal
Rekindling creative purpose
Video
5 minutes
By: Principled Innovation® (PI)
Future headlines
Tool
60 minutes
By: Principled Innovation® (PI)